Pitching your business can feel daunting, especially for freelancers, the self-employed, and small business owners. But at the Festival of Enterprise, you’ll have a chance to share your ideas with a live audience in a lively, supportive setting.

Back by popular demand, the Pitching Corner gives you a chance to share your business or product with people looking for inspiration, collaboration, and new ideas. It’s the perfect time to get noticed, spark interest in your vision, and build valuable connections. It’s always a highlight of the Festival and a great way to grow your confidence.

To help you make the most of the spotlight, Andy Mather, Enterprise Delivery Manager at the GM Business Growth Hub, shares three top tips for delivering a confident, compelling and memorable pitch.

1. Lead with Your Sharpest Point

First impressions are important. Audiences decide in seconds if they want to keep listening, so skip the long introduction and go straight to what makes you exciting or valuable.

Start with a bold statement, your strongest result, or the most compelling benefit of what you offer.

Grab their attention right away, then build on that foundation.

2. Make It Unmistakably Human

Facts are important, but stories are what people remember. Use real examples or short stories that show the impact of your product or service in action.

Human-centred storytelling builds trust, emotional connection, and momentum. It helps your audience understand not just what you do, but why it matters.

3. End with the Next Clear Step

A strong finish is just as important as a strong start. Don’t leave your audience guessing what to do next.

Make the next step clear, whether it’s a follow-up meeting, a trial, a collaboration, a demo, or any other action you want them to take.

Clear direction turns interest into opportunity.

Ready to Pitch?

Try these tips at this year’s Pitching Corner and give your business the attention it deserves. One confident pitch could lead to your next big client, collaboration, or breakthrough.