This half day workshop will give clients a practical and accessible introduction to paid advertising, while ensuring they understand the importance of SEO and organic social media.

The session directly addresses the brief by covering google ads, paid social, SEO principles, campaign set-up, budgeting, targeting, measurement and return on investment.

Attendees will leave the session with practical worksheets, a simple campaign plan and clear next steps to help them improve customer acquisition through digital channels.

Eligibility Criteria: Attendees must be already registered on our Enterprising You programme.