Keep this Cracker makes and sells a product that prompts the thought, why hasn’t this been done before? A reusable cracker. The founder of the company created the cracker after being dismayed by the amount of waste being produced, not only by the crackers, but also by the little ‘gifts’ that come in them, that are, invariably, thrown out with the cracker itself.

We spoke to Bea Thackeray, founder and sole proprietor of Keep This Cracker.